Preparing for your
Eco-Capital Connections Meetings

You have 10 minutes – how do you use it well?

The Goal:

It’s like any elevator pitch; the goal is to get another meeting by creating:

    – Understanding
    – Interest
    – Motivation

Ideas on how to do that:

  1. Do your research on the people/organizations with whom you’ll meet.

    1. What are their strategic interests?

    2. If they have investments – what type of companies are in the portfolio?

    3. Why do you think they will be interested in your company

      2. Review the Elevator Pitch video:

 
 

3. Create your compelling elevator pitch

  1. Length: I’d suggest 2 or 3 minutes, so there’s some time for Q&A and discussion

  2. If you use any printed slide – keep them very short/simple! (I’d suggest no slides. Make it a conversation.)

  3. Include all the key elevator-pitch content items (problem; solution; etc.)

  4. Remember to keep the story SIMPLE. Assume they know nothing about your company.

  5. At the end of your pitch – talk about fit and ask for questions:

4. Practice!  You want to know your pitch inside-out so you can do it in 1-2 minutes

5. At the meeting

  1. Arrive early! You do not want to miss out on part of your 10 minutes!

  2. Bring in 1 other team member (you don’t want a big crowd – but you want a 2nd person, as per the Elevator Pitch video. They will:

    • Watch body language

    • Take notes

    • Jump in with an answer, if needed

    • Get the biz card

    • Be sure the “ask for a next meeting” question gets asked!

  3. Introduce yourself

  4. Jump right into it “I’d like to start with a 2 minute summary to give you a good idea of what we do and why I think might be interested in us

  5. Then do the pitch

  6. Make your “trail close” statement about why you think there is a fit – ask for questions

  7. If you use slides to show on a laptop – bring printouts of the slides.

6. At the end of the meeting: ask for the next step!